We welcome Michael Poetscher as Chief Marketing Officer to lead Bitpanda’s vision of tokenisation toward the global market. Michael will assume his new role from December 2, 2019.
Michael brings over 10 years’ of experience in global marketing strategy, including communications, brand leadership, product marketing, e-commerce and demand generation. In his former role as CMO of TourRadar, Michael focussed on data-driven marketing, customer experience, brand building and real-time reaction to customer needs. In this role, he helped build the world’s largest online marketplace for multi-day tours and played an instrumental role in defining the business model in 2013, through to helping the company secure its latest Series C funding of $50 million.
Appointment comes as Bitpanda surpasses 1M registered users
“This move will help us continue the transformation of our marketing organisation while leveraging the team’s expertise. Michael will provide a really fresh and much needed data-driven approach to our marketing, leveraging his 7-years’ experience in transforming an unknown company in a niche market into a world-renowned travel company. We believe this experience and strong track record are crucial to take Bitpanda to the global stage, and exponentially grow our 1 million registered user base, as well as help us communicate the power and innovation of the Bitpanda trading platform,” said Eric Demuth, co-CEO of Bitpanda.
Michael Poetscher, CMO of Bitpanda from December 2nd, 2019, said: “I was immediately drawn to Bitpanda for its commitment to tearing down the barriers to investing and bringing traditional financial products into the 21st century. The fact that the company has grown so quickly off the back of its outstanding product without external funding, and is winning awards recognising its impact made it a clear choice for me to join the team. My data-driven approach to marketing and customer experience will see me and the marketing team focus on scaling products and new services for 2020 and beyond.”
Today, Bitpanda has more than 1 million users and over 160 staff. With a PSD2 payment service provider license, state-of-the-art security and streamlined user experience, Bitpanda has grown into a popular trading platform for newbies and experts alike. The company is a firm believer in the innovative power of cryptocurrencies, digitised assets and blockchain technology.
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