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Bitpanda and the NFL: A shared vision for the future

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By Bitpanda

Bitpanda - NFL Partnership

Bitpanda and the National Football League (NFL) are proud to announce a new partnership in Europe that brings together two industry leaders. Bitpanda will make its gridiron debut as an official Partner of the NFL at the start of the 2024 season and we’ll be field-side on November 10th with gameday branding at the Allianz Arena – home of Bitpanda partners, FC Bayern München – for the game between the New York Giants and Carolina Panthers.

A word from Bitpanda CEO, Eric Demuth 

"I love football, I love the NFL. Football is a growing sport in Europe that is reaching more and more people more quickly. It therefore makes perfect sense for us to enter into a partnership with the NFL. Through this collaboration, we aim to bring the excitement and energy of American football closer to the Bitpanda community.”

From strength to strength

In the past few years, the NFL has made massive strides in expanding its reach across Germany and the rest of Europe. This growth is fueled by the strong community it’s cultivated and the lasting legacy left by NFL stars like two-time MVP and Super Bowl XXXIV champion Kurt Warner, and former NFL legends turned broadcasters, Sebastian Vollmer and Markus Kuhn - the NFL’s leading commentators in Germany. As part of this partnership, we’re excited to be working closely with Vollmer and Kuhn throughout the season.

Revolutionising the fan experience

More than just a business deal; this partnership between two premium brands is a testament to the power of shared values. Together, Bitpanda and the NFL are committed to building a brighter future in Europe for both industries. As part of this partnership, we will have digital activation rights throughout the season and be present for game day in Munich. Stay tuned for more exciting announcements as we embark on this journey together.

Join the conversation to win tickets to NFL games in Germany

For your chance to win tickets to upcoming games – including the Super Bowl LIX at Caesar’s Superdome in New Orleans, Louisiana – and exclusive NFL merchandise, follow Bitpanda on Instagram and X to keep up with all the latest news over the coming season. 

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