News • 1 min read
By Bitpanda
05.09.2024
Bitpanda and the National Football League (NFL) are proud to announce a new partnership in Europe that brings together two industry leaders. Bitpanda made its gridiron debut as an official Partner of the NFL at the start of the 2024 season, and in 2025 we expanded the partnership to become an official partner of the NFL in the UK.
"I love football, I love the NFL. Football is a growing sport in Europe that is reaching more and more people more quickly. It therefore makes perfect sense for us to enter into a partnership with the NFL. Through this collaboration, we aim to bring the excitement and energy of American football closer to the Bitpanda community.”
“We’re pleased to expand our partnership with Bitpanda in the UK, as we approach our landmark 40th regular season NFL game in London in September 2025. We look forward to seeing this collaboration come to life throughout the London Games, the remainder of the 2025 season and into the future.”
In the past few years, the NFL has made massive strides in expanding its reach across Europe and the UK. This growth is fueled by the strong community it’s cultivated and the lasting legacy left by NFL stars like two-time MVP and Super Bowl XXXIV champion Kurt Warner, and former NFL legends turned broadcasters, Sebastian Vollmer and Markus Kuhn - the NFL’s leading commentators in Germany. As part of this partnership, we’re excited to be working closely with Vollmer and Kuhn.
More than just a business deal; this partnership between two premium brands is a testament to the power of shared values. Together, Bitpanda and the NFL are committed to building a brighter future in Europe for both industries. As part of this partnership, we will have digital activation rights throughout the season and be present for game day in Munich. Stay tuned for more exciting announcements as we embark on this journey together.
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