Experience our new brand campaign now

A word from Bitpanda CEO, Eric Demuth

“This campaign is our invitation to everyone ready to take control of their financial future. We’re connecting high-performance sports, personal style and smart investing, showing that modern wealth building is no longer niche, it’s part of everybody’s lifestyle.”

The campaign also marks the launch of a major brand uplift for Bitpanda, and introduces a fresh visual identity, built around an iconic green space that represents clarity, control, and possibility in investing. You’ll soon see it everywhere, on TV, out-of-home, digital channels, and across social media. It’s our way of showing that Bitpanda isn’t just a platform, but a financial brand built for the way you live, move, and think today.

Bold visuals, high-impact storytelling

The creative direction is anchored by a series of cinematic visuals featuring Bitpanda’s global ambassadors in high-impact environments, including iconic stadiums and urban backdrops, and is set to the track “A$AP Forever” by A$AP Rocky. 

Our existing “When crypto, then Bitpanda” messaging reflects a broader shift towards empowerment and clarity, brought to life through bold visuals and storytelling. The campaign was directed by Carlo Oppermann and shot by one of Germany’s leading production houses, 27km, and award-winning photographer Alex Waltl, with creative concept and execution by Serviceplan.

From challenger to premium platform

This campaign reflects how far we’ve come. What started as a fintech challenger has evolved into a premium investment platform, regulated, accessible, and trusted by over 7 million users across Europe. 

This new campaign builds on Bitpanda’s growing presence in culture and sport. And as the brand continues to expand its UK presence and scale across Europe, the message remains simple: When crypto, then Bitpanda.

Disclaimer

Investing in digital assets carries risks, crypto is volatile. In extreme cases, the invested amount may be lost completely. This Promotion does not constitute an investment advice or an invitation to conclude a transaction. In no way is performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding digital assets.

This article is for general information purposes only and does not constitute investment advice, nor is it an offer or invitation to purchase any digital assets. 

Furthermore no representation or warranty, either expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness or correctness of this article or opinions contained herein.

Investing in crypto assets carries risks, and may not be suitable for all investors. Make sure to conduct your own research before making any investment.