• Home
  • Blog
  • FC Bayern Munich and Bitpanda: the perfect match

FC Bayern Munich and Bitpanda: the perfect match


By Bitpanda

FC Bayern Munich and Bitpanda: the perfect match

We’re kicking off 2024 with some awesome news: Bitpanda is excited to announce its multi-year strategic partnership with FC Bayern Munich, one of the most successful European football clubs in the world and record champions in Germany. You may have seen Bitpanda’s debut in the Allianz Arena during FC Bayern’s match against TSG Hoffenheim on January 12 (FCB won 3:0), but make sure you tune in for the next game on January 21 against SV Werder Bremen.

A word from Bitpanda CEO, Eric Demuth 

"Bayern Munich and Bitpanda are united by a strong winning mentality and the desire to improve every day. Both have clear business principles that they follow consistently. From the very beginning, Bitpanda has decided to lead the way as a regulatory role model in the crypto industry and to build trust. After years of hard and relentless work, this has brought us to a market-leading position in Europe. Bayern Munich has held this dominant position for decades, staying true to its principles of business discipline and financial sustainability – much to the delight of fans across Europe. For us, these shared values are the perfect basis for a long-term partnership."

Sharing a winning mindset

Like a perfectly executed tackle or a masterfully crafted investment strategy, this partnership is powered by a shared desire to win. Both Bitpanda and FC Bayern are leaders in their respective fields, exuding professionalism, sustainability, and an unyielding resilience that leaves opponents breathless. This partnership is not just a strategic move for Bitpanda, it's a rallying cry that will help to increase awareness of the possibilities of crypto amongst a huge new audience. 

As Europe’s leading online trading platform, the team at Bitpanda is looking forward to setting new standards in sports partnerships together with FC Bayern Munich and further strengthening the unique connection between financial technology and top-class sport. 

A striking partnership 

This comprehensive multi-year strategic partnership couldn’t have come at a better time, with 2024 shaping up to be an important year for the crypto industry. Major events including the Bitcoin Halving and the approval of Bitcoin Spot ETFs will bring the industry we’re so passionate about, back into the spotlight, and we can’t think of better partners for our ambitious growth plans. 

As the official crypto partner of FC Bayern Munich, this comprehensive multi-year strategic partnership includes extensive TV exposure, options to activate with players for the Bitpanda brand, extensive and prominent visibility in the Allianz Arena, including TV-relevant LED boards and a cam carpet. In addition, various activation measures are planned both in the Allianz Arena and around the digital FC Bayern Munich community.

Join the conversation to win tickets to FC Bayern Munich

For your chance to win tickets to upcoming games and exclusive FC Bayern merch, follow Bitpanda on Instagram and X to keep up with all the latest news over the coming season. 

One million shared fans and counting

A year ago, Bitpanda Asset Management GmbH, the German subsidiary of the Bitpanda Group, received a licence from the German financial supervisory authority Bafin for the custody and proprietary trading of cryptocurrencies. This made Bitpanda the first European retail investment platform to meet BaFin's strict regulatory requirements. Bitpanda is considered the provider with the most licences and registrations in Europe and reached the milestone of one million users in Germany in 2023.

Where can I learn more about investing? 

Head over to our app for iOS and Android or our web app and check out the price developments of your favourite cryptocurrencies. Learn more about investing in the Bitpanda Academy and on the Bitpanda Blog and follow our X and Instagram.


This article is for general information purposes only and does not constitute investment advice, nor is it an offer or invitation to purchase any digital assets.

Furthermore no representation or warranty, either expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness or correctness of this article or opinions contained herein.

Investing in crypto assets carries risks, and may not be suitable for all investors. Make sure to conduct your own research before making any investment.