Meet our new Global Brand Ambassador, tennis showman, Gaël Monfils

Bitpanda: Gaël, you’ve just been announced as Bitpanda’s new Global Brand Ambassador. What made you want to get involved?

Gaël Monfils: It felt like a natural fit. I’ve been active in the crypto space for a while, not just reading headlines, but actually investing and learning by doing. When I met Eric and the Bitpanda team last year during the tournament in Mallorca, we had a really solid conversation. I liked that they’re focused on making investing accessible, but they also take regulation and security seriously. That combination stood out.

Bitpanda: What sparked your interest in crypto and investing in the first place?

Gaël Monfils: I’m someone who always wants to understand how things work. I started getting into trading around 2017, mostly out of curiosity, and then it just grew from there. I’ve built up a crypto portfolio over time, tried different strategies, made mistakes, learned a lot. It’s a bit like sport: You have to manage risk, stay focused, and adapt constantly. What I like about crypto is that it gives you a new level of control, but it also forces you to stay informed.

Bitpanda: You’re now wearing the Bitpanda logo at every ATP tournament and Grand Slam. How does it feel representing a brand in that way?

Gaël Monfils: I don’t do sponsorships just for the sake of it. If I put a name on my sleeve, it means I respect what they stand for. Bitpanda isn’t just another logo. They’re building tools that help people take ownership of their financial lives. That resonates with me.

Bitpanda: Speaking of that: What kind of things can fans and Bitpanda users expect?

Gaël Monfils: We’re working on content that shows a bit more of the real side – of life on tour, of investing, of trying things and learning. Some meetups, exclusive drops, stuff for the Bitpanda community. And I’m hoping to use my platform to make the whole idea of investing feel less intimidating to people. You don’t need to be an expert to start thinking smart about your future.

Bitpanda: This announcement comes just before Roland Garros, your home tournament. Coincidence?

Gaël Monfils: Perfect timing, let’s say. Roland Garros is always emotional for me, it’s where I grew up as a fan and where I’ve had some of my biggest moments. Starting something new just before a tournament like that adds motivation.

Bitpanda: You’re joining a pretty strong lineup at Bitpanda: Zverev, Wawrinka, Thiem… What’s that like?

Gaël Monfils: It’s a good crew. I’ve known all of them for years. We’re all very different, but what we have in common is that we’ve had to perform under pressure and reinvent ourselves over time. Bitpanda seems to value that mindset, not just performance, but perspective.

Bitpanda: You’ve always been a fan favorite, not just for your tennis, but for the way you connect with people. Does this partnership help build on that?

Gaël Monfils: I think so, yes. I like being open. Not just about my game, but also about what I do off-court. If I can talk more openly about how I manage money, or what I’ve learned from investing, and that helps someone else start thinking about their future, that’s a good thing. It doesn’t have to be complicated, you just need the right tools.

Bitpanda: Last question: What’s next for you, both on and off the court?

Gaël Monfils: On court, I still feel good. I’m hungry to compete and enjoy what I’m doing. I just learned that I made history by becoming the oldest ATP Tour singles title winner with a victory at the ASB Classic in Auckland. This really sounds a bit strange to me. But I’m not chasing a number anymore. I’ve said it before: it’s about the joy, about being present, about sharing this chapter of my career with my family and with people who support me.

Bitpanda: Thanks, Gaël. All the best for Roland Garros.

Gaël Monfils: Thanks. Let’s see what happens!