Mer Sánchez de Rojas appointed as the new Chief Operating Officer (COO) of Bitpanda

Bitpanda has experienced significant growth over the last year and, with the recently announced MiCAR license, is set to expand rapidly to new markets in the coming months. As COO, Mer will reinforce our customer-centric approach, ensuring that operations are tailored to meet the needs of each market while maintaining a global presence and driving operational excellence.

History of success 

During her five-year tenure at Bitpanda, Mer has established herself as a results-driven leader with a proven track record in defining and executing operational strategies that meet both business and customer needs. As the former VP of Group Operations at Bitpanda, she has played a pivotal role in creating and optimising key processes that have enhanced efficiency and customer satisfaction, as well as building several high-performing teams. 

Lukas Enzersdorfer-Konrad, Deputy CEO of Bitpanda: "Mer's leadership has been a cornerstone of Bitpanda's operational transformation. Her expertise, strategic vision, and relentless focus on excellence have driven our success so far. As COO, Mer will further strengthen our customer-centric approach, localising operations across our markets, and ensuring automation and efficiency remain at the heart of our scalability.”

Inspiring positive change 

Mer’s proven track record underscores her position as a distinguished figure within female leadership in fintech. Her appointment represents a significant milestone in Bitpanda’s strategy to continue fostering innovation and scale operations with agility as well as advocating greater representation of women in C-level roles across the wider financial industry.

Mer Sánchez de Rojas, new COO of Bitpanda: "Bitpanda has firmly established itself as Europe’s crypto platform of choice, and as we expand across the EU, my priority will be to deliver locally tailored, high-quality solutions per market that meet the evolving needs of our customers. By driving automation, and ensuring our operations are scalable, we will continue setting the standard for sustainable growth and innovation in the industry."

A bright future 

At Bitpanda, we recognise efficiency and innovation as the key drivers in meeting the evolving needs of our customers. Mer's appointment reflects our dedication to these principles, ensuring we continue to deliver an exceptional investor experience and drive success in a rapidly changing landscape. 

As we continue to meet the growing global demand for digital asset investments, serving over 6 million users worldwide, this latest milestone reinforces our position as the industry leader and underscores our dedication to continue shaping the future of finance.