News • 2 min read
By Bitpanda
08.01.2026
Bitpanda is now the Official Trading Partner of the Hahnenkamm Races, taking place 19–25 January, 2026 in Kitzbühel, Austria.
Supporting this iconic event reflects Bitpanda’s focus on performance at the highest level. Being good is not good enough. Success on the Streif demands precision, focus, anticipation, and control — the same mindset that guides our approach at Bitpanda. That’s why we partner with the best.
A word from Bitpanda CCO, Dominik Beier:
“For us, the Hahnenkamm Races represent what we aim for at Bitpanda — excellence, courage and the ambition to push boundaries. The Streif is the most iconic race of the alpine skiing year. Partnering with this event allows us to connect with a global audience that appreciates performance and trust, the same qualities people expect from a modern investment and trading platform.”
The 2026 edition marks the 86th Hahnenkamm Races, a flagship event of the FIS Alpine Ski World Cup circuit. For one week each January, the eyes of the skiing world turn to Kitzbühel, to the athletes who stand at the top of the Streif, and to the fans who gather to witness history. The race weekend features three marquee competitions:
It’s more than a competition. It is heritage and world-class performance distilled into adrenaline-fuelled action.
With around 80,000 visitors and millions tuning in across Europe, it’s a moment to connect with audiences where energy and engagement peak. The Hahnenkamm Races are often described as the Super Bowl of ski racing, a place where precision, discipline and excellence decide the outcome. These are qualities Bitpanda shares through a platform built for fast, accessible and confident investing. And for us, it’s personal. Founded in Austria, Bitpanda is returning to its home ground with global reach, celebrating our roots while stepping forward alongside one of the country’s greatest sporting traditions.
Check your in-app story now to win two grandstand tickets for the Downhill on the Streif race — one of the most challenging runs in the world – on Saturday 24 January, including accommodation in Kitzbühel.
Visit our app for iOS and Android or our web app and check out the price developments of your favourite crypto assets. Learn more about investing in the Bitpanda Academy and on the Bitpanda Blog, and follow our X and Instagram.
Disclaimer
This article is for general information purposes only and does not constitute investment advice, nor is it an offer or invitation to purchase any digital assets.
Furthermore, no representation or warranty, either expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness or correctness of this article or opinions contained herein.
Investing in crypto assets carries risks, and may not be suitable for all investors. Make sure to conduct your own research before making any investment.
We use cookies to optimise our services. Learn more
The information we collect is used by us as part of our EU-wide activities. Cookie settings
As the name would suggest, some cookies on our website are essential. They are necessary to remember your settings when using Bitpanda, (such as privacy or language settings), to protect the platform from attacks, or simply to stay logged in after you originally log in. You have the option to refuse, block or delete them, but this will significantly affect your experience using the website and not all our services will be available to you.
We use such cookies and similar technologies to collect information as users browse our website to help us better understand how it is used and then improve our services accordingly. It also helps us measure the overall performance of our website. We receive the date that this generates on an aggregated and anonymous basis. Blocking these cookies and tools does not affect the way our services work, but it does make it much harder for us to improve your experience.
These cookies are used to provide you with adverts relevant to Bitpanda. The tools for this are usually provided by third parties. With the help of these cookies and such third parties, we can ensure for example, that you don’t see the same ad more than once and that the advertisements are tailored to your interests. We can also use these technologies to measure the success of our marketing campaigns. Blocking these cookies and similar technologies does not generally affect the way our services work. Please note, however, that while you’ll still see advertisements about Bitpanda on websites, the adverts will no longer be personalised for you.
