Shaping Technology for Modern Finance: Bitpanda Enterprise Expands UAE Footprint with Huru Partnership

Digital assets have transitioned from an emerging innovation into an operational imperative. Yet, for many institutions and growing fintechs, the primary barrier to scale remains fragmentation. As companies seek to launch modern digital asset solutions, they are too often forced to stitch together separate partners for custody, liquidity, compliance, and settlement. This multiplies integrations, control risks, and single points of failure.

Bitpanda Enterprise brings these capabilities together through integrated infrastructure, helping institutions reduce the number of technical integrations and operational handovers involved in launching and scaling digital asset services.

Today, we are proud to announce our latest milestone in expanding digital finance in the Middle East: a strategic partnership with Huru, a UAE-incorporated fintech pioneer. Together, we are setting new standards for digital finance across the region.

Who is Huru?

Huru is a fast-growing, UAE-based fintech ecosystem designed to make financial management simple, inclusive, and accessible. Licensed by the Central Bank of the UAE (CBUAE), Huru provides zero-balance IBAN accounts, instant Visa digital cards, localized remittances, and microfinance solutions designed specifically for everyday residents and unbanked or underbanked communities across the Emirates.

By offering a seamless "Smart Money Companion" app, Huru enables users to manage their daily finances, send money abroad, save with custom "Saving Pots," and pay utility bills without minimum balance constraints. Now, by joining forces with Bitpanda Enterprise, Huru is taking its vision a step further, adding digital assets to its core platform so its expanding user base can participate in the modern investment landscape.

Following Momentum: From Rakbank to Huru

This partnership marks another milestone in our growth strategy across the Middle East. Following our landmark agreement with The National Bank of Ras Al Khaimah (Rakbank), where Bitpanda Enterprise unlocked virtual asset capabilities for one of the region's major banks, our collaboration with Huru reinforces our commitment to supporting financial innovation at every level, from tier-1 banking institutions to agile fintech leaders.

Whether powering traditional banking infrastructure or embedding investment capabilities into digital-native apps, our scalable infrastructure can be configured around different institutional operating models and product requirements.

One Integrated Platform. Infinite Regional Potential.

Through this strategic collaboration, Huru will integrate Bitpanda Enterprise’s infrastructure to launch a seamless, digital trading proposition tailored specifically to the UAE market.

Rather than deploying pre-built front-end interfaces, Huru is utilizing our full API deployment model. This empowers them to embed our core trading engine, digital asset data, and settlement capabilities directly into their native application, delivering a native customer experience backed by our proven technology stack.

"Architecture before components. We focus on how the operating model fits together rather than optimising isolated point solutions. By integrating Bitpanda Enterprise infrastructure, institutions can reduce integration complexity and embed digital asset capabilities directly into their existing customer journeys. "

Core Pillars of the Partnership:

• Investment-as-a-Service (IaaS): Huru leverages Bitpanda Enterprise’s comprehensive trading infrastructure and setup to power user transactions cleanly.
• Speed to Market & Scale: Huru will initially launch high-priority support for Crypto trading alongside automated Savings Plans, with additional digital assets and capabilities expected to follow in later phases.
• Local AED Settlement: Designed to remove friction from value movement, the platform utilizes AED as both the base and settlement currency, backed by daily Type-1 settlement flows and local pre-funded bank accounts.
• Built-in Trust & Compliance: The integration includes defined KYC and AML workflows designed around the agreed operating model and applicable requirements.

Moving Digital Finance Forward

The expansion into the UAE with Huru underscores Bitpanda Enterprise's long-term commitment to providing the financial infrastructure of tomorrow. By pairing Huru’s local market vision with our proven execution engine, eligible UAE users gain access to modern financial assets through a platform built on institutional trust, speed, and simplicity.

Whether powering regional fintech leaders like Huru or tier-1 banking partners across Europe, Bitpanda Enterprise remains dedicated to a single objective: shaping technology for modern finance.

Ready to Transform Your Investment Offering?

If you are looking to offer your customers a user-friendly digital asset trading solution that can be integrated into your existing offering within as little as three months, let’s talk.

Reach out to our team here to discover how Bitpanda Enterprise can evolve your business.

Disclaimer

This is marketing communication and does not constitute investment advice, nor is it an offer or invitation to purchase any digital assets. This article is for general information purposes only, and no representation or warranty, either expressed or implied, is made as to, and no reliance should be placed on the fairness, accuracy, completeness, or correctness of this article or the opinions contained herein.