News • 7 min read
By Bitpanda
05.12.2025
Fan Tokens have become a central part of the growing SportFi (Sport Finance) space, offering supporters a new way to interact with the clubs they follow and helping boost engagement among fanbases worldwide. Through officially licensed partnerships, clubs give Fan Token holders access to engagement features via Socios.com, including the right to vote on specific club decisions, obtain exclusive rewards and gain access to VIP experiences.
While SportFi is still emerging, interest continues to grow as major clubs experiment with new ways to connect with global fan communities. These fungible digital assets form an important part of the SportFi landscape, where users can buy, hold and use them to participate in a club’s wider engagement framework.
Fan Tokens listed on Bitpanda include those of our partners AC Milan ($ACM) and Paris Saint-Germain ($PSG), as well as AS Roma ($ASR), Juventus ($JUV), Manchester City ($CITY), and Atlético de Madrid ($ATM).
SportFi Roundup is a new recurring feature where we bring together football storylines with insights into Fan Token activity and fan engagement across the SportFi ecosystem. Let’s take a look at what’s happening this week.
AC Milan supporters and Fan Token holders are an active community, taking part in club decisions, including selecting the motto inside the player’s changing room. Some holders have even enjoyed exclusive meet-and-greet experiences with Rossoneri legends like Alessandro Nesta.
In their most recent games, AC Milan claimed a 1-0 victory over Internazionale in the Derby della Madonnina (November 23) before maintaining the feel-good momentum by beating Lazio. They currently sit top of Serie A, having not lost in the league since August 23, and face a busy December that includes a Super Cup semifinal appointment with Napoli.
From engagement to activity: In the days leading up to AC Milan’s recent match against Lazio, trading volume for the AC Milan Fan Token ($ACM) moved from around 1.7 million to roughly 3.7 million. During the same period, the token’s price fluctuated within normal ranges, including a short-term increase of about 5.5%, in line with broader market behaviour.
Explore the AC Milan Fan Token ($ACM)
Paris Saint-Germain remains one of the most innovative adopters of SportFi technology. In fact, $PSG Fan Tokens were included as part of Lionel Messi’s welcome package when he signed for the club in August 2021, and PSG is the only football club blockchain validator in the world on Chiliz Chain.
On the pitch, the Parisiens enjoyed a stunning 5-3 victory over Spurs in their last Champions League outing, but followed it up with a 1-0 league defeat at Monaco that knocked them off the top of Ligue 1.
Now a single point behind Lens, Paris Saint-Germain host Rennes this Saturday (December 6) in the league and have a busy schedule coming up, including a Champions League tie with Athletic Club next Wednesday (December 10) and the FIFA Intercontinental Cup final the following week (December 17).
In November, $PSG recorded some of the highest trading volumes among Fan Tokens, with activity naturally fluctuating alongside general trends in the SportFi market. With several key fixtures ahead, supporters will find no shortage of ways to stay connected to the club on and off the pitch.
Explore the Paris Saint-Germain Fan Token ($PSG)
AS Roma Fan Token holders have played a role in shaping the club’s training environment, including naming sections of the training ground in honour of iconic players. Engagement remains consistently strong, with supporters showing interest both in club initiatives and upcoming match narratives.
Last Sunday’s Stadio Olimpico showdown lived up to its billing, and it was Antonio Conte’s Napoli side who left Rome with the spoils after a hard-fought 1-0 win. For Roma, who started the weekend at the top of Serie A for the first time in a decade, the loss snapped a four-game win streak as they fell to fourth. Roma have five games to play before the New Year, four of them in Serie A, starting with a trip to Cagliari this Sunday (December 7).
In the 24 hours after the game with Napoli, the $ASR Fan Token moved from $1.40 to $1.29, one of several short-term shifts seen across the SportFi market in recent weeks. Recent fixtures have coincided with typical variations in trading activity for $ASR, reflecting wider sentiment across the SportFi ecosystem. With a packed run of league matches ahead, Roma fans will be watching closely as the team looks to build further momentum.
Explore the AS Roma Fan Token ($ASR)
Juventus fans have long embraced digital engagement, taking part in Fan Token-driven opportunities ranging from club decision-making to unique on-pitch experiences at the Allianz Stadium.
Recent market activity around $JUV has remained relatively stable, showing fluctuations consistent with broader SportFi patterns. On the pitch, Juventus’ come-from-behind win over Cagliari put a smile on fans’ faces, lifting the Turin club to within five points of the top of Serie A.
A blockbuster December now awaits. Juventus face reigning champions Napoli this Sunday (December 7) in Naples, followed by domestic encounters with Bologna and Roma in the run-up to Christmas. There’s also a Champions League date with Pafos before Juve close out 2025 with an away match against Pisa on December 27 to round out a packed end to the year.
Explore the Juventus Fan Token ($JUV).
Manchester City’s global fanbase has made strong use of Fan Token utilities, including taking part in memorable matchday experiences. Last season, holders even voted on the design of custom-made flags used to honour Kevin De Bruyne in his final game at the Etihad Stadium, with two Fan Token holders participating on the day.
On the pitch, Man City remain firmly in the Premier League title conversation after an extraordinary 5-4 fightback victory over Fulham on Tuesday night (Dec 2), which followed another late victory the previous weekend over Leeds United. With form, fixtures and storylines converging, the season looks set to deliver more surprises as the title race intensifies.
A packed December schedule (six games) now awaits Pep Guardiola’s men. First up, this Sunday, are newly-promoted Sunderland, fresh from victory over defending Premier League champions Liverpool last weekend.
Off the pitch, $CITY has seen modest changes in trading volume during a congested fixture schedule, reflecting the consistent level of attention the club commands. Recent short-term movements, including a 6.9% price shift and volume rise of around $1.6M between December 2nd and 3rd, sit within the range of activity commonly observed across the SportFi market. With challenges across multiple competitions ahead, City supporters remain highly engaged as the season gathers pace.
Explore the Manchester City Fan Token ($CITY).
Fan Token holders at Atlético de Madrid are currently enjoying a “Golden Month” on Socios.com, offering access to VIP match tickets, player meet-ups, signed merchandise and other rewards that tap into the club’s famously passionate culture.
In the market, $ATM has shown movement consistent with general patterns across the SportFi ecosystem. As with many Fan Tokens, activity tends to vary over time as supporter sentiment and attention shift throughout the season.
Prior to their most recent defeat at the Camp Nou, Atlético enjoyed seven league wins in a row and currently sit fourth in the La Liga table, six points behind Barça and two behind second-placed Real Madrid. With a demanding run of La Liga and European fixtures ahead, Atlético supporters have no shortage of storylines to keep them engaged.
The club is now preparing for four games in December, including a Champions League clash with PSV Eindhoven.
Explore the Atlético de Madrid Fan Token ($ATM).
As SportFi continues to evolve, Fan Tokens remain a dynamic way for supporters to connect with the clubs they love. What was originally perceived as a novel digital engagement tool has steadily grown into a broader ecosystem where fans can participate more closely in club culture, from voting on creative decisions to unlocking unique matchday experiences.
Whether through enhanced engagement platforms, new types of experiences or broader SportFi collaborations, this corner of the digital asset world is contributing to a more interactive form of football culture.
Disclaimer:
This article is distributed for informational purposes, and it is not to be construed as an offer or recommendation. It does not constitute and cannot replace investment advice.
Bitpanda does not make any representations or warranties as to the accuracy and completeness of any information contained herein.
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