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Team Spotlight: Meet Bitpanda’s growth leadership team


By Bitpanda

Join us in giving a warm welcome to Gareth Nettleton, Will Rust, Natalia Ruban, Henning Dorstewitz and Magdalena Hoerhager, our growth leadership team.

We kicked off 2022 in style by bringing onboard not 1, but 5, top executives who join us from global tech companies such as Netflix, Strava, Lunar, HelloFresh, or Rocket Internet. We’re also happy to celebrate the promotion of one of our Pandas. Each brings their passions, ideas and unique experiences, which is exactly what we need to keep guiding our rocketship to success. 

Welcome, now let’s grow!

Upon returning from maternity leave, our former Head of Global Growth & Business Development, Magdalena Hoerhager, was promoted to Vice-President Growth. In her role, she will employ her expertise across customer experience, business operations and scaling international teams to lead the market growth teams globally, as well as Bitpanda’s international expansion efforts.

Former Strava executive Gareth Nettleton now leads our marketing function as Vice President Marketing. Gareth joined Bitpanda after seven years of building up the global sports tracking app Strava, where he led all international marketing activities. Before Strava, he spent another seven years at AKQA.

With 10+ years of experience acquired in companies such as HelloFresh, Omio, and Rocket Internet, Natalia Ruban joined us as Vice President User Acquisition. In her role, she will be building a user acquisition machine, coordinating everything from performance marketing to affiliates, referrals and strategic partnerships.

We’re also excited to welcome our first Global Brand Director, Will Rust, who’s joining with the ambitious goal to turn Bitpanda into a global love brand. After spending 15+ years with Ogilvy & Mather, Will took the helm at Pandora's Global HQ as Director of Brand Design in 2019, revamping their global brand visual identity. For the past year, he has been the Head of Brand for Lunar, the leading fintech in the Nordics.

Henning Dorstewitz now serves as our Vice President Communications with the clear ambition of making sure that Bitpanda grows into a fintech thought leader globally. Henning brings to Bitpanda 15+ years of experience in some of the world’s most respected technology companies, including Google, Twitter and, most recently, Netflix. 

Our growth leadership team will report directly to our Chief Growth Officer Irina Scarlat, who joined the company in July 2021 after building and leading Revolut’s growth department, as well as Uber’s marketing team in Romania.

Building high-performing growth teams!

Each of our growth leaders will be instrumental in powering our growth plans to reach more than 10M users in Europe and beyond, as we work to become the leading investment platform.

We can only do this together, so we’re on the lookout to hire top talent across each of our growth functions, including Global Social Media Lead, Head of Performance Marketing, Tracking expert, Product Marketing Manager, Analytics Lead-User Acquisition and Communications Manager-DACH. All these and more. Our growth team will double in size this year, under the leadership of Irina, Gareth, Will, Nathalia, Henning and Magdalena by the end of 2022.

Ready to join?

If you like what you read and you’re someone who thinks big, moves fast and wants to make an impact right from day one, come and help us drive our growth across Europe and beyond! Check out here our full list of open roles - from Growth to Engineering and everything in between. We’d love to have you onboard for an amazing journey ahead. Let’s grow! 🚀