When crypto, then Bitpanda: Behind the scenes of our new campaign

Driving innovation

As Europe’s leading crypto platform we wanted to create a campaign that builds on our existing brand presence while also showcasing our ambitious growth plans. And with this campaign we’re taking a big step towards those goals. We're launching simultaneously across all our core markets in Europe, demonstrating our strength and commitment to providing a premium, localised experience.

We've forged strategic partnerships and collaborated with iconic figures from the world of sports and entertainment. These partnerships have allowed us to connect with diverse audiences across Europe, strengthening our brand and reinforcing our message.

Localising for impact

Our goal is to be as local as possible, ensuring that our brand resonates with people in each of our core markets. To achieve this, we've carefully selected ambassadors, partners and iconic European cities for our new campaign, including Antoine Dupont, Dominic Thiem, Stan Wawrinka, Caro Daur, Melissa Satta, Isabelle Ithurburu and our partners FC Bayern München and AC Milan.

The campaign rollout

Our ‘When Crypto, Then Bitpanda’ campaign will run throughout the autumn, with captivating visuals and compelling messaging. In addition to digital and social media channels, we'll also be leveraging TV and out-of-home placements in iconic locations near our ambassadors' homes.

With the launch of this exciting new campaign, Bitpanda is reaffirming its position as the leading crypto broker in Europe. By combining strategic partnerships, local ambassadors, and a strong focus on the European market, we're confident in our ability to continue driving innovation and empowering individuals to embrace the future of finance.

With these goals in mind, and with the help of our brand ambassadors and partnerships, we‘ve created a bold set of films that showcase us as the dominant and most trusted platform for crypto across Europe. 

Disclaimer

This article is distributed for informational purposes, and it is not to be construed as an offer or recommendation. 

It does not constitute and cannot replace investment advice. Bitpanda does not make any representations or warranties as to the accuracy and completeness of any information contained herein. Investing carries risks. You could lose all the money you invest.