Bitpanda White Label: We are entering the B2B market by opening our infrastructure to fintechs and banks

With Bitpanda White Label, we are opening our digital finance infrastructure to B2B2C partners and clients. This enables fintechs, traditional banks and online platforms to create a fully-digital investing offer of their own, with the look and feel of their brand, based on Bitpanda’s technical infrastructure. The entire Bitpanda infrastructure can be offered as white-label product, from crypto trading to custody or wallet services and even our new Bitpanda Stocks feature.

Digital transformation, accelerated

Driven by technological advancement and changing customer behaviour, finance in the 21st century increasingly relies on fully-digital business models and many incumbents in traditional finance face unprecedented levels of disruption as a result. Bitpanda White Label helps both groundbreaking and established players to accelerate their digital transformation by offering a ready-to-use technical infrastructure for building smart and completely digital trading platforms.

Cutting-edge, API-driven infrastructure

White Label partners can simply connect their native finance or banking app to Bitpanda’s backend via a set of APIs. Their users can still interact with the front end of the partner that they are familiar with. Executing trades and establishing the custody of assets are performed in the background by Bitpanda. What does that mean in practice? A traditional bank, for instance, can now start offering crypto assets in trade only mode or even with full blockchain and wallet functionality for their customers.

The entire user experience, from researching an asset through asset info screens to investing in it, or portfolio monitoring to selling the asset again, all happens in the partner’s native mobile banking app under their existing branding. All our partner has to do is to connect to Bitpanda’s White Label platform, instead of building the technical infrastructure from scratch over months or even years.

Tailored integration in a modular setup

Every partner is different, with unique distribution channels and existing user base. That’s why we don’t rely on a one-size-fits-all setup but have instead created a number of technical modules that our partners can pick and choose from, and then combine to create a trading service tailored to their specific needs. This allows our partners to customise their users’ onboarding, trading and payment flows for themselves, either by connecting to Bitpanda via APIs for specific services or by relying on our front end SDK service.

Trust in Bitpanda’s regulatory status

Bitpanda embraces fully-regulated digital finance. Our partner companies can rely on our regulatory status as a registered virtual asset service provider (VASP) with the Austrian FMA and French AMF, our MiFID II investment firm and PSD2 payment service provider licencing, as well as on our fully AML5-compliant KYC process.

Learn more

Would you like to learn more about Bitpanda White Label? Read about how the platform works, which assets we offer and the use cases we can support on our website.